On September 9, 2011, MOMOKING held its anniversary celebration, “MOMOKING with Love” as the subject, at Ming Shi Hall of Xiamen Swan Hotel. Director of Valencia Foreign Trade Bureau and the head of Shanxi TV Children’s Channel attended.
Before the dinner was the moon-cake gambling for the Mid-autumn Day. Various gifts were prepared by the company to be brought home. Moon-cake gambling is a special tradition of Mid-autumn Day in Xiamen for hundreds of years. People were divided into groups and roll the dice according to the rule. If the dice show the specified sides, relevant gifts are received. But it is not only for the gifts but also good luck. The clanging sound was heard all over the hall as well as the shouts of the name of the specified sides. The people who gained gifts beamed and when the top prizes were produced, the whole crowd around the table shouted, which drew the attentions from other groups. What an exciting moment!
The party began with the broadcast of the birthday VCR. MOMOKING is a big family whose members came from different parts of China. They sent birthday greetings to MOMOKING in various ways.
Right before the programs were played, general manager of MOMOKING gave a speech on behalf of the whole company. She expressed the gratitude to MOMOKING staff and MOMOKING’s friends! The development of MOMOKING was separated into three stages. 2007 was the first and initial stage, Mz. Sze saw the current situation that Chinese cartoon market were taken up by Japanese and American cartoons. She realized that to change the situation, a transformation from processing and manufacturing to brand operation must be carried out. So MOMOKING was created. The second stage started from 2008 in which year Xiamen MOMOLAND Import & Export Co., Ltd. was established in Xiamen. It was a cartoon company that aimed to develop Chinese cartoon brand, animation and cartoon derivative creations. The short animated films, animation series, novels, comics and other works have been well received at home and abroad. The third stage began from this year. The quality animation “Adventures of MOMOKING” had its premiere on CCTV in May. Then it has been broadcast on provincial TVs, municipal TVs, satellite TVs and professional cartoon channels. From now on, MOMOKING would be on the brand-tied path and develop the image licensing business. MOMOKING has licensed some manufacturers of apparels, shoes, hats, nags, suitcases, stationery, toys, food, etc. By far, over one hundred kinds of MOMOKING products have been produced and marketed. During the process, MOMOKING has been helped and supported by governments, TV stations and many other groups.
Mz. Sze concluded that MOMOKING had achieved something in these four years but it was not that great to be proud. And four years was only a start instead of an end. Now, MOMOKING was still learning. In the coming four years, MOMOKING would, with the idea of “creativity brings forth superiority, love helps to win life”, produce quality cartoon derivatives and spread Chinese culture. Let’s expect that MOMOKING would become more successful in next four years!
The show latter lasted for one and half hours. It was rich and colorful for there were singing, dancing, opusculum, martial art, etc. Different departments gave differed shows and warm applauses were given. Every member was immersed in the company culture. The video film “Hand in Hand, Love in the World” that recorded in the welfare center was played during the party. All audience was touched by it. MOMOKING received help in its every step of development. To win more happiness to share with more people, MOMOKING was always “helping the children in need as much as we can”. As to the suffering orphans, we shall give our hands to them so that they could smile when they faced the world. Before the show ended, a charity sale was given. Finally, the show ended with music of “The Grateful Heart” in the hand-signal performance.
The fourth anniversary celebration has been successfully held. An audio-visual feast was presented to the audience. But what was more important, it embodied the friendly and harmonious culture of MOMOKING. It was a comma in MOMOKING’s history page. From tomorrow on, MOMOKING will sail far to the future!
